Ready to reach thousands of folk, roots, and Americana music fans with your project, event, or product? Through digital ads and radio underwriting spots, we can deliver your message to a passionate, music-loving audience with a tailored campaign to match your budget and meet your goals
Get more info below, and contact Sonja Nelson at advertising@freshgrass.com for ways our services can have the maximum impact for you.
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DIGITAL AD CAMPAIGNS on our website and mobile app start at $400, and are sold based on a cost per thousand impressions (CPM). Your ad can be scheduled to run over any time period with the number of page views (also referred to as impressions) you have purchased, delivered randomly in rotation with other ads during that time, e.g., one week, two weeks, one month, two months, etc. If you want all your page views to run over a two-week period, your ad will show up more frequently; if you want it stretched out over a longer time frame, your ad would rotate up less often. We suggest a three- or four-week rotation for maximum exposure.
* All ads are run-of-site, so your ad will appear on all pages of the site in rotation with the other scheduled ads.
Our weekly newsletter, The AlleyChat goes out to over 36K+ email addresses every Wednesday and contains 2-4 banner ads; $250/issue
Website Ad Sizes
970 x 90 leaderboard (the horizontal ad at the top of the page)
728 × 90 leaderboard (the horizontal ad at the top of the page)
300 × 250 rectangle (rectangle ad in the right column)
320 × 50 mobile leaderboard (leaderboard on mobile site)
Mobile App Ad Sizes
640 x 100 banner for Phone
1536 x 100 banner for Tablet Portrait
2048 x 100 banner for Tablet Landscape
Newsletter
300 × 250 rectangle
Digital ads should be delivered in the following format:
JPG or PNG
No flash
No animated GIFs
Please include URL for clickthrough
FOLK ALLEY STREAM pre-roll (gateway) message: 10 seconds max, dry read by host, compliant of CPB regulations for language. $300 per week
FOLK ALLEY RADIO SHOW (2-hour weekly syndicated radio): We have a 2-hour weekly syndicated radio show heard on over 70 public and community radio stations across the U.S. One underwriting message per hour; 10 seconds max, dry read by host, compliant of CPB regulations for language. $1000 per episode for Hour ONE; $500 per episode for Hour TWO
