May 2, 2007
Hey Iím among the young! I fit into the youngest 25% of FA listeners. Iím one of the 26.8% five day listeners and one of the 8.6% who listen for 6-8 hours. Iím one of the 66% who listen during working hours (except that as one of the non US listeners, my PM starts 5 Ė 9 hours before most listeners). Iím one of the 20% who listen on iTunes, I have the splendid Mike Harding once a week on BBC R2 so Iím one of the 40% who has some alternative. Iím a daily website visitor Ė one of the 12.8%, Iím one of the 22.7% Open Mic fans (and participants Ė ahem!), but I was saddend to note that only 10% enjoy the blog! Philistines!!
Being British, I support my community radio station by buying a TV licence once per year, which makes me one of the 36%. I have never supported FA financially, except by purchasing downloads via the site Ė this puts me in the shameful 51% of listeners who cop a freebie, but because I intend to make a (tax deductible?) contribution if I earn enough this year to pay tax, Iíll put myself into the 53% who may become a member in future.
I never rank things in order of importance, but Q14 looks to be about right to me.
Why are 2/3 of FA listeners male?
I can see from the spread of incomes, that mine isnít the demographic FA needs to look to for funding.
Having never even got a bachelorís degree Iím in a distinct minority among the FA dunces (duuuuuh!). FA is clearly a graduate thingy Ė I must be a member of the intellegencia, if only by association; lie down with lawyers and you get fees!
Well Ė thatís stats (did you get that? Clever play on words; thatís and stats instead of that? Oh never mindÖ)
Posted by Huw Pryce at May 2, 2007 5:36 PM